"Fundamentally, when you look at it from the position of those who see football fans, of all kinds, through the eyes of the market, different types of fan are seen very very differently, even if we are encouraged not to make such brute dividing lines. The fan who picks and chooses matches on TV can be influenced by a myriad of factors - pricing, relative club success at the time, importance of the match in relation to current events such as league position or transfer activity etc. The regular match going fan, meanwhile, is a safer bet that necessarily requires less maintenance, currently. They will travel in all weathers, pay absurd money, out of blind love and loyalty. You put up a ridiculous pay wall to a Saturday game on TV, many fans will switch off and go to the pub. You charge £40 a ticket to an away game and even the most outspoken fan will tend to pay up if it means they get to see the club they love. They’ll probably even buy an expensive pie and beer too - complaining about it afterwards. But they still pay. The time will come, and it is indeed starting, that people will begin to turn away when even love and loyalty can not hold them in relation to either principle, money worries or both. But we are not there yet. Either way, from the marketing peoples’ eyes - you are looking at different markets with different returns of investment and thus different levels of treatment. Therefore, in terms of tangible impact, we as football fans must recognise that differentiation too in terms of what we are both fighting for and against.
That sounds unnecessarily stark. There is of course the fact that just because someone isn’t directly affected by an issue does not mean they cannot act in solidarity with those who are affected. The consumer of football via the TV or the internet does not always do so because they reject the idea of going to a match. There can be barriers - no less cost, family commitments, work and so on. But it still begs the question - if we are to battle for a football that broadly respects ALL fans, then we have to get the broad movement of people who enjoy football on-board. But when ‘modern’ football is so frequently tailored towards the armchair/pub bound football fan, I have to question where this approach of being ‘for football’ is going to come from without some hard questions being answered regarding the priorities of what ‘type’ of fan we are supposed to be fighting for, awkward and as horrible as it may be to tackle that question."
— Excerpt from my blog response to the “Why Stand Against Modern Football?” article in the New Statesmen - http://www.footballisradical.com/post/62111847337/why-stand-against-modern-football